Parth TaylorinAngel One SquareGoing Dark — how we implemented dark mode on the Angel Broking mobile appGiven the deluge of digital interfaces adopting dark mode, one might be inclined to think that this is just another passing fad. But…5 min read·Jun 9, 2021----
Parth TaylorIt isn’t new, it just got better.Is UX the holy grail of delighting customers?3 min read·Oct 13, 2020--1--1
Parth TaylorDesigning a Functional Beauty with UXAs unusual as it sounds, functional beauty can be created by a thoughtful user experience.5 min read·Jun 22, 2020----
Parth TaylorUX Design trends 2019Emergence of new technologies has given rise to new human behaviours, which require new experiences. So what’s in store for UX design 2019?7 min read·Jan 17, 2019--5--5
Parth TaylorDesign Trends 20182017 has passed by and we’ve seen a deluge of design innovations through the year. From modern typography to bright colours to…4 min read·Jan 29, 2018--10--10
Parth TaylorHere’s why influencer marketing is doomedNot so long ago, almost every brand manager yelled “accio influencer!” in a desperate attempt to embrace the fad of influencer marketing…3 min read·Nov 29, 2017--5--5
Parth TaylorDesigning Words and writing interfaces.5 tips to blur the line between writing and designing to create a successful user experience.3 min read·Apr 30, 2017----
Parth TaylorPsychology-based copywriting: What, Why and How?The cool thing about copywriting is it is as much science as it is art. Great copywriters understand this and that’s what sets them apart…4 min read·Apr 23, 2017----
