Here’s why influencer marketing is doomed

Influencers were the new hoardings and radio spots — they even had managers and negotiators to speak on their behalf.

1. You can’t bluff your audience

2. Influencers are in a rush to monetise their community

3. It is a PR driven activity — not a media buying process

4. Metrics and benchmarks are cloudy

5. More noise, less impact

6. Lack of organic influence

7. It is transactional and not relational

This article was originally published here.

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