Published in Angel One Square·Jun 9, 2021Going Dark — how we implemented dark mode on the Angel Broking mobile appGiven the deluge of digital interfaces adopting dark mode, one might be inclined to think that this is just another passing fad. But there’s more to it than that. Beyond its aesthetic appeal, a dark theme serves a functional purpose. From reducing eye strain to improving battery life, darker interfaces…UI5 min read
Oct 13, 2020It isn’t new, it just got better.Ask any designer about their views on design, and they will quote the infamous “design is problem solving”. In fact, we designers, even claim to be “problem solvers” in our resumes and portfolios. We like to elucidate how our efforts are channeled towards building products with the vision to fix…UX Design3 min read
Jun 22, 2020Designing a Functional Beauty with UXAs unusual as it sounds, functional beauty can be created by a thoughtful user experience. Beauty is an age-old phenomenon. It has inspired artists and philosophers. And, in contemporary world, beauty is generating lot of interest from appreciative consumers. It is a desirable feature of the products we buy. Hence…UX5 min read
Jan 17, 2019UX Design trends 2019UX design is always changing. In a span of mere two years, we’ve seen, not just advent, but also mass adoption of disruptive technologies, such as voice user interface, mixed realities and smart home devices. …UX7 min read
Jan 29, 2018Design Trends 20182017 has passed by and we’ve seen a deluge of design innovations through the year. From modern typography to bright colours to micro-interactions design trends seem to be changing at a lightning pace. So what exactly is in store for 2018? …Design4 min read
Nov 29, 2017Here’s why influencer marketing is doomedNot so long ago, almost every brand manager yelled “accio influencer!” in a desperate attempt to embrace the fad of influencer marketing. Brands splurged generously to integrate an influencer campaign within their marketing plans. We saw hashtags fight each other for a top spot in the trends chart. Influencers were…Influencer Marketing3 min read
Apr 30, 2017Designing Words and writing interfaces.5 tips to blur the line between writing and designing to create a successful user experience. — Intuitive interfaces are not only graphical. They don’t just comprise of icons, motifs, and typefaces. They also include letters. UX is pleasant when a user acknowledges that there are people behind the screen as well. If you think giving your brand a personality matters, then you also need to believe…UX3 min read
Apr 23, 2017Psychology-based copywriting: What, Why and How?The cool thing about copywriting is it is as much science as it is art. Great copywriters understand this and that’s what sets them apart from mediocre ones. …Copywriting4 min read
